Preview notes

What changes from the current website.

A practical content plan for replacing the current Hey PETE / SaaS positioning with Analytics Engine + in-customer-environment delivery.

Keep

ITSM expertise and founder credibility
PIA as a simple first engagement
Process-pitfall language and examples
Customer voices if they still apply
Blog topics about process improvement

Remove or rewrite

“Meet PETE” as primary slogan
“Try Hey PETE” CTA
SaaS platform positioning
Power BI / dashboard comparison copy
Monetary loss claims unless measured
Chatbot/digital consultant as main product idea

Recommended structure

Homepage: analytics engine + in-environment analysis + interactive demo. Engine page: how scores and patterns work. PIA Sprint: commercial entry point. Demo: embedded dashboard. Insights: rewritten blog/content hub. About/Contact/Legal: trust and conversion support.